Step-by-Step Campaign Workflow
Understanding & Strategy Development
Detailed Discussion with key stake-holders
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Identify Industry Segment, Target Persona (CXO, CTO, CEO, CDO, etc.), Locations to cover.
- Define the Ideal Customer Profile (ICP) and pain points.
Inside Sales Proposal Creation
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Draft a structured Inside Sales Plan covering outreach methods, engagement strategies, and key messaging.
Sales Team Process Analysis
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Understand how the sales team is currently reaching prospects.
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Study their email outreach, LinkedIn messages, and call conversations.
Sales Team Shadowing & Process Review
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Listen to sales calls (Buddy-up approach) to identify effective communication techniques.
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Analyze email scripts, LinkedIn messages, and engagement tactics.
Refinement & Testing
Messaging & Outreach Optimization
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Refine Call Scripts, Email Templates, LinkedIn Messages based on findings.
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Test different outreach formats for maximum impact.
Pilot Campaign & Testing
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Conduct a small-scale test campaign with limited outreach.
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Track open rates, responses, engagement levels, and refine accordingly.
Execution & Lead Generation
Multichannel Outreach Deployment
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Implement Email Reachouts, LinkedIn Messages, Direct Calling, and Follow-Ups.
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Begin lead nurturing and build engagement with decision-makers.
Prequalified Lead Generation & Handover
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Share qualified leads with the sales team and provide detailed insights for conversion.
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Offer continuous feedback loops for process optimization.